Improve Fuel Efficiency by Incentivizing Driver Behavior

Whether your transportation company is composed of older trucks or newer models, drivers can use simple tactics to improve fuel efficiency and reduce fuel consumption. Incentivize your drivers to demonstrate positive behavior with these helpful tips.

First, let’s explore the behavior we want to promote. Here are five ways drivers can help optimize your company’s fuel efficiency:

1. Reduce Engine Idling
2. Prioritize Vehicle Maintenance
3. Check Tire Pressure Regularly
4. Driving During Off-Peak Hours
5. Reduce Unnecessary Weight

But how do you incentivize employees to follow these behaviors on the road so that these fuel efficiency factors come into play? Let’s explore some possibilities.

Communicate Clearly – Transparency is essential when trying to get driver buy-in. When encouraging new or different behavior, explain why. If fuel costs are up due to poor driving habits, share those details with your team. Explaining the “why” behind decision-making promotes trust among drivers.

Diversify Rewards – We’ve all heard the phrase “cash is king,” but it’s best to offer a combination of rewards to incentivize behavior. Many companies offer customized merchandise as incentives. Rewards like pins, plaques and custom jackets can be very well received among drivers. These incentives provide continuing recognition of the driver’s positive contribution to the company.

Never Underestimate the Power of Public and Timely Feedback – Positive feedback is most impactful when given publicly and promptly. When your drivers’ actions are recognized in front of their peers, it sends the message that you appreciate their efforts and encourages others to follow suit.

Provide Performance Visibility – Give drivers visibility into their performance and progress. Access and visibility can be sources of validation for drivers to keep them motivated. If drivers feel part of a larger mission, giving them insight into their performance helps accomplish that.

These are just a few of the many ways to incentivize your drivers, which may improve fuel efficiency. If you’re interested in learning more, email sales@prodriver.com.